Saturday, June 1, 2013

It Cosmetics Lab Sample Gloss Review

Hey everyone!

The always innovative brand It Cosmetics has done it again! This time, they have created a blue gloss that glides on clear, makes your teeth look whiter, has the coolest applicator ever, and smells like delicious vanilla! Coolness overload? I think yes! So, when It Cosmetics sent this little beauty my way, you know I had to try it out the second I opened the package!

By now you're asking if this actually is as cool as it seems. I guarantee you that it is.  This gloss is perfect to wear on its own, because it instantly whitens your smile thanks to the blue micro glitter in it. The non-sticky formula conditions lips while adding a hint of shine. Plus, the curved applicator hugs your lips, so applying this product is quick and easy. This is going to be my main lip product this summer!

Here is what It Cosmetics has to say:

Vitality Lip Flush Butter Gloss With Hydrating Anti-Aging Collagen, Peptides, Hylauronic Acid, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil, Jojoba Oil & Antioxidants. Developed to give that long-wear flush of naturally pretty shine of color and the anti-aging hydration of a super-luxe treatment lip gloss serum.

“This is one of the of the best kept secrets you’ll love! Our News Anchor Blue shade goes on completely clear on your lips but it’s infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It’s derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!” Jamie Kern Lima, Co-Founder.

This product retails for $12.50, and can be purchased at! This beauty is limited edition, so act fast if you want it!

Are you going to be sporting It Cosmetics New Lab Sample Gloss this summer?


Note: It Cosmetics sent me this product to try and review on my blog. I am not associated with the company, nor are they paying me to review their product. As always, my reviews and opinions are 100% my own!